We designed and built the first publicly available version of NOCD — a revolutionary digital tool in the mental health space that helps patients record objective data in between their regularly scheduled sessions with their therapists. As a result, NOCD has been ranked as a top mental health treatment platform and raised $17m in venture funding.
The barriers to understanding a complicated health topic like OCD treatment and a new set of digital tools for exposure and response prevention (ERP) therapy made for a difficult user experience in NOCD’s first MVP prototype. Many users would drop before seeing any improvement.
Through extensive UX research with therapists and patients, we overhauled the app’s visual design and user experience across all touchpoints. We specifically enhanced onboarding in order to immediately demonstrate the app’s newfound intuitiveness and benefit.
using the initial prototype
across 90 countries using the NOCD app
The app was struggling to enhance in-person treatment methods, create a habit of regular use and yield true patient improvement. We found that these challenges stemmed from users’ difficulty in understanding how to execute the digitized OCD treatments on their own. Patient information logged using NOCD between therapy sessions could not be used by the medical community due to HIPAA Compliance. As a result, patients missed the benefit of combining live therapy with NOCD’s treatments and data-driven health plan.
After multiple iterations, prototypes and rounds of user testing, we were able to successfully pair evidence-based ERP treatments with a technology-enabled user experience; unlocking the ability for users to easily log complex interactions and create a data-driven health plan. We updated the app’s frontend and backend architecture to be HIPAA compliant. This allowed patients using the app to share results with doctors, who were then able to make objective, data-driven inferences about the best steps to create positive patient outcomes.
With users asking "What am I
supposed to do?"
Through an actionable, data-driven
Patient information logged using NOCD between therapy sessions could not be used by the medical community due to HIPAA Compliance. As a result, patients missed the benefit of combining live therapy with NOCD's treatments and data-driven plan.
We updated the app's frontend and backend architecture to be HIPAA compliant. This allowed patients using the app to share results with doctors, who were then able to make objective, data-drive inferences about the best steps to create positive patient outcomes.
between NOCD and Clinical
integrated treatment approach
combining live therapy and NOCD
We run corporate innovation hackathons, speak at SXSW forums and as a venture studio fund & advise promising healthcare startups.
Our team’s expertise ranges from cutting-edge consumer products with Sony and Red Bull to innovative healthcare solutions for partners like CHLA and IEHP. To-date we’ve funded over 10 diverse healthcare startups that collectively have a $850M valuation. Imagine how we can help you!